Why is Having a Website Important?
Websites are great marketing multi-purpose tools for business branding and marketing.
You can be a start-up, a multinational company or a global franchise brand, websites are a tool that businesses can’t ignore these days. While the majority of businesses use websites as a marketing tool to increase their sales and revenue, there are other businesses that use it as a resource to improve their process, increase brand awareness and improve customer convenience.
While it is well known that a good website can achieve all of the prior points made, how exactly is it achieved?
Get Listed on Search Engines
Start building your SEO (Search Engine Optimisation) to get your website listed at the top of Google searches when people search for related products, services or articles that pertain to your business. This can help you reach a drastically larger audience in a way that doesn’t require paying for marketing.
Regardless of the size of your business, without SEO your website might as well be invisible as it will be difficult to find through google search alone. Hence start building your on and off page SEO and ensure you have relevant content on your website.
Start Building Trust in Your Brand
Having a professional website helps visitors get a better sense of trust in your brand. It is one of the first port of calls for new and existing clients to learn more about your business expertise, products you may have on offer and value proposition. In order for all of the prior points to be deemed as ‘legitimate’ the text and images on your website has to be neat, relevant and succinct.
Point Of Contact
Gone are the days of yellow pages, your website provides customers a simple solution to get in contact with you, whether is be a phone number, email address or contact form. If a viewer of your website likes what they see, they will want to get in contact with you, if you make it too hard to find a contact medium, their interest will quickly fade, hence having multiple ways to get in touch is imperative when using your website as a point of contact.
Customer Convenience
Allowing customers to interact with your business in multiple ways is almost mandatory nowadays. It may seem simple but having a well built website increases the convenience for your customers to have interactions with your brand/business. A higher level of convenience can in turn increase the conversions from leads, increased sales or overall increased brand awareness of your business.
Improve your business Process
Having a modern website can help reduce the amount of repetitive tasks you may have within your business. Whether this be by setting up online purchases, having a members portal allowing for easy access to important information, online application/contact forms, auto membership renewals or Marketing CRM Integrations. Having a modern, powerful website can allow for automation and trimming down on traditional manual labour, freeing you up for more important things.
Sell Your Products Online (eCommerce)
Whether you have 1 or 10,000 products, selling them online should be a no brainer. eCommerce increases your reach as opposed to operating out of a traditional brick and mortar store alone. While there are some added costs associated, whether this be which eCommerce platform you go with, marketing fees or delivery fees, the benefits far outweigh the costs, especially if you already have the inventory.
With the right eCommerce platform you are able to automatically calculate shipping costs, integrate it with your existing stock management systems and even have your sales feed into accounting softwares such as Xero, greatly reducing the amount of manual labour involved by automating some necessary processes.
Whether you have a business that is just starting or a thriving existing business that is ready to move into a more modern world of customer interaction and transactions, having a website that accurately reflects your brand, services and products you offer is paramount.
Designpluz have an expert team of experienced, friendly and highly professional team members with skills spanning across all important digital areas. Our expertise has ensured highly desirable outcomes for our clients over and over again. If you’d like to work with one of Sydney’s best teams of web designers, developers, testers and project managers, we’d love to chat!
