eCommerce Website Design Sydney

We start by understanding your business, the issues with your current eCommerce website (if it exists), which systems you are using to manage your processes such as ERP & POS systems and who your customers are. We then perform user persona interviews with key customer persona’s, considering the results and providing you valuable insight into what matters to them.

Once we’ve gathered some information, including competitors analysis, we hold a workshop where we discuss all the details about the project, including benchmarks, design, functionality, sitemap, product categories, user persona findings and more.

Websites provide little value without traffic – We keep Search Engine Optimisation (SEO) at the forefront of our planning phase, considering the current ranking of your website (or competitors if its a new site) and opportunities for improvement for the new one. We’ll consider the best approach and conduct keyword research to guide your content direction, getting the most out of potential keywords.

Now with an in-depth understanding of your business, its goals, competitors and users, we begin the design process which is of utmost importance to the final outcomes. Our design phase is in depth, detailed and highly informed, resulting in unique and brand consistent design which is tailored to your business. You remain an integral part of the success of the design phase, providing feedback throughout the process. Before development even commences, you’ll have a clear vision of the website’s design, from mobile navigation and auto responses to the homepage, products pages and contact page. We design with the clear intent of positioning your business as the new benchmark in your industry.

Starting from black and white wireframes designs to establish the “feel” of the website, we then move onto UI/UX designs which are an exact representation of the end result.

After the design phase has wrapped up, it’s onto our specialised team of web developers to turn your designs into functional reality, using the hand-picked eCommerce platform we’ve considered for your project. We host your website in our development server during this stage and we perform a bulk upload of your products data into the system ready for testing.

We initially develop your website for desktop monitors, giving you an opportunity to provide feedback before we finalise mobile and tablet device optimisation, ensuring that any feedback you provide can be implemented swiftly, without having to be redone for other screen sizes. We hold online screenshare meetings to discuss your feedback in detail and clarify any questions before making updates. You’ll sign off the desktop site and we’ll progress onto the next phase.

Our process of eCommerce store optimisation is pragmatic and thorough, running through all different device screen sizes from large 4k screens down to tablet and mobile. We also optimise for different browsers such as Chrome, Edge, Opera, Internet Explorer and Firefox. After this stage, you’ll review the site a final time.

We’ll work closely with you to plan the best time to go live, which is often after business hours to minimise disruptions to visitors of your old website. We can work with your IT team for any technical updates required such as for your domain, or, we can do this ourselves once given access. We perform quality assurance testing once the website goes live, including testing product purchasing and forms.

The new eCommerce website is now live, hosted in AWS and performing optimally, so, our post-live support services commence. We offer cloud hosting, website maintenance and support services bundled into a neat package. We maintain the website software updates, security checks, integration checks, SEO reporting and any requests that you make, such as uploading a new product. This service is intended to instil confidence and provide an easy, one-stop solution for ongoing website health and updates into the future.

Once the website project has settled, we begin working on our digital marketing strategies designed to boost sales and brand awareness. Google Ads and SEO provides a digital marketing pathway for eCommerce success, providing both paid and organic ranking for customers seeking your products.