Paid Search Engine Marketing for Quickly Increasing Sales
Google has approximately 2 trillion searches entered each year, paid ads provide an avenue to harness the power of these search queries to drive qualified leads to your website, resulting in more sales and brand recognition.
As a full service digital agency, it’s our mission to provide end-to-end service for our clients and Google Ads empowers us with an opportunity to directly boost sales for our customers within a very short period of time.
We use our understanding of marketing fundamentals along with our experience in website design and development to create Google Ads campaigns which drive qualified traffic to your website.
Some important technologies we utilise in our campaigns allow us to analyse keyword popularity, website traffic, competitors, keyword bidding costs and more.
- Less Sales.
- Less qualified visitors to your website with the intention to buy your products or services.
- Less overall traffic to your website.
- No marketing and keyword data to drive decisions.
- Brand recognition.
Leverage paid digital marketing strategies to increase your sales and grow your business.
Get StartedWhat are the benefits of running a paid Google Ads campaign?
There’s a few key benefits that your organisation can expect from running Google Ads with Designpluz. These include:
Your Google Ads Team
- Project Managers
- Google Ads Experts
- UI/UX Designers
- SEO Analysts
- Web Developers
Our Approach
The approach which we’ll take with your Google Ads campaign is the same across different industries and businesses, commencing with consultation and evaluation before research, campaign setup and testing. We do not have any lock in contracts for Google Ads marketing services.
Website, Market & Competitor Analysis
We start by planning a workshop with key stakeholders in order to understand the goals of the marketing campaign and what your organisation would consider key success factors. We discuss what services or products you’d like to focus the campaign on and which competitors are the benchmark in your sector. We review your current website to confirm if it’s ready for the campaign or if we require dedicated landing pages following our design and development process. We ask you what keywords potential customers might use to find you online and we use that to look at other businesses who are bidding on those keywords.
Keyword Research & Campaign Setup
We commence an in-depth keyword research procedure involving auditing your website as well as competitors websites, gathering keyword data which can be used to forge our own successful campaigns. We confirm these keywords with you and begin setting up the campaign, including important restrictions such as location, time of day, demographics, negative keywords, budget and more before finally including ad text, assets, graphics and more. We include conversion tracking code on your website to measure visitor interaction after coming from Google in order to support our reporting and campaign evaluation.
Campaign Launch, Learning Phase & Continuous Optimisation
We launch the Google Ads campaign and then it enters its learning stage where Google gathers data required to start the campaign. After learning is complete, the campaign is operating and getting clicks while we monitor its performance and optimise it to improve outcomes. We review the campaign often to ensure the budget is fully utilised and to gauge the traction that it’s getting.
Reporting & Client Meetings
Designpluz provides monthly reports to highlight key performance indicators of the campaign, keeping you informed. We plan regular meetings with our clients to discuss the campaign and how it’s impacting the businesses sales.
