Organic Search Ranking For Capturing Market Share
Having your business rank high in Google for valuable keywords has become a critical consideration for competitive businesses, driving qualified visitors to your website that are ready to convert into paying customers.
Search Engine Optimisation (SEO) has undoubtedly become a key focus for businesses who are looking to gain traction and leads online, paving the way for digital marketing companies whose intent is purely to rank website landing pages in the #1 position.
Designpluz is positioned in a unique sector of the SEO market, providing on-page and off-page SEO services backed by years of website design and development experience. Our unique approach ensures that we don’t just drive traffic to your website, we optimise the page for conversions by following our meticulous design process.
With a proven record in delivering outstanding results to our customers, we take pride in our transparent approach in an industry with so many grey areas.
- You are receiving less website traffic from people who are intent on finding services that your business offers.
- Your brand is not propagating online and building a brand perception amongst relevant audiences.
- Your competitors are implementing SEO tactics to improve their search engine ranking which is affecting your market share.
- You aren’t identifying potential keywords which are relevant to your industry and which you should be targeting to improve sales and reach.
- You aren’t analysing your competitors to understand what keywords bring traffic to their website and competing with them.
Let’s drive and convert qualified leads to your website using modern landing pages.
Get StartedWhy should SEO be a part of your overarching marketing strategy?
Understanding what Search Engine Optimisation is and how it affects the bottom line of your business ultimately drives most businesses to shift their marketing focus towards SEO investment. Ranking organically provides a multitude of benefits that range from traffic to brand recognition, market dominance and more. SEO is considered a long-term marketing strategy, it’s best to start as soon as possible.
Our team acutely understands their specific role and how their expertise, partnered alongside their colleagues, delivers real value to their clients.
Our team works together to provide a comprehensive SEO service
- Search Engine Optimisation (SEO) Experts
- Digital Marketing & Strategy Experts
- UI/UX Designers
- Web Developers & Quality Assurance Analysts
- Content Writers
Our Approach
We approach SEO from a data driven mindset which allows us to understand the market, competitors and growth avenues.
While informed decision making, keyword research and planning are paramount, having an experienced team of UI/UX designers & web developers (who can craft a landing page optimised for converting visitors) is also essential as part of a successful campaign and our key differentiator.
Website Auditing & Current Ranking Reporting
We analyse your current website to understand its architecture and if it’s already ranking for certain keywords which helps us consider where we’re starting from. We look at contributing factors such as website design, hosting, content, on-page optimisation, contact methods such as forms and more. Our approach involves remaining transparent and honest with our clients, if your website is not in correct shape to be used as the foundation for an SEO marketing campaign, we’ll tell you why while providing a solution.
Competitor Analysis & Keyword Research
We’ll analyse competitors which you highlight to us to understand what keywords they are ranking for and targeting, helping us gather information about our own keyword strategy. We also do the reverse and look at who is ranking based on certain keywords, allowing us to consider which businesses are ranking for your keywords.
UI/UX Designs, On Page Optimisation & Search Console Indexing
Once we’ve established the keywords in which we’re going to target for our SEO campaign, we’ll begin designing landing pages using Adobe XD or Figma, keeping you involved in the design process of the project. These designs are focused on keeping users on the landing page and urging them to make content. We work with you to finalise landing page text content optimised for your chosen keyword, suggesting content writing services if required, then, we develop landing pages for every keyword as well as optimise existing website pages.
Once all critical on-page optimisation (HTML structuring, server optimisation, schema, lighthouse optimisations and more) is completed, we index the website with search consoles such as Google and Bing, measuring the initial ranking based off of our one-off on-page optimisation process.
Backlink Building & Reporting
Once the website has been fully optimised and landing pages developed and indexed, we commence our on-going backlink building process to increase SEO link juice to the website and slowly improve SERP ranking. We bill on a monthly basis moving forward and provide clear monthly ranking reports to keep you informed over the campaign duration (which we strongly suggest is for a minimum of 12 months to achieve the best results).
Ranking Maintenance & Iteration
Once your website begins ranking successfully for your focus keywords, we work to maintain ranking while also analysing new competitors who arise in SERP rankings, ensuring we maintain your position. We then consider other keywords we can begin to focus by iterating throughout our process all over again.
