Business Focused & Brand Empowering Websites Designed For Growth

Our process begins by getting to know your business, identifying any issues with your current website, understanding the systems you use, and learning about your target audience. We conduct user persona interviews with key customer segments to gain insights into their needs and preferences. After gathering this information, including a competitor analysis, we host a workshop to discuss all project aspects, including benchmarks, design, functionality, sitemap, and user persona findings.

To ensure your website attracts the right audience, we place a strong emphasis on Search Engine Optimization (SEO) during our planning phase. We analyse your website’s current ranking (or that of your competitors if it’s a new site) and identify opportunities for improvement. Our keyword research guides your content strategy, helping you maximise the potential of relevant keywords.

With a deep understanding of your business, goals, competitors, and users, we dive into the design process. This phase is crucial for achieving the desired outcomes and keeping you informed on our intentions prior to starting development. Our design approach is detailed and well informed, resulting in unique, brand consistent designs tailored to your needs – your feedback is essential throughout this step. Before development begins, you’ll have a clear vision of the website’s design, from mobile navigation and auto-responses to the homepage and contact page. We always aim to position your business as a new benchmark in your industry.

Starting with basic wireframes to establish the website’s “feel,” we then move on to detailed UI/UX designs that represent the final product and include colours, imagery and logos, essentially creating a screenshot of the website.

Once the design phase is complete, our web development team turns your designs into functional reality. We host your website on our development server during this stage, ensuring everything functions as planned and can be reviewed before going live.

We initially develop your website for desktop, allowing you to provide feedback before we finalise optimisation for mobile and tablet devices. We hold online screenshare meetings to discuss your feedback in detail, ensuring all your requirements are met.

Our optimisation process is comprehensive, ensuring the website functions well on all screen sizes, from large 4k monitors to tablets and mobiles. We also test across various browsers such as Chrome, Edge, Opera, Internet Explorer, and Firefox. After this stage, you’ll review the site one final time and we’ll plan to go live.

We coordinate closely with you to plan the optimal time to go live, often after business hours to minimise disruptions. We can collaborate with your IT team for any necessary technical updates, such as domain changes, or handle this ourselves once given access. We perform quality assurance testing once the website is live, ensuring everything works smoothly.

With your new website live and performing optimally, our post-launch support services begin. We offer cloud hosting, website maintenance and support services in a convenient package. Our services include software updates, security checks, integration checks, SEO reporting and any requests you make. This service provides a one-stop solution for ongoing website health and updates.

Once your website project is complete, we shift our focus to digital marketing strategies aimed at increasing visibility and traffic. Our approach, including Google Ads and SEO, helps enhance both paid and organic rankings, driving more users to your site in an effort to increase sales.